Answer product spec and distributor questions and capture B2B leads. NIVA indexes your spec sheets and routes enquiries to the right team.
Manufacturers field technical spec, availability and distributor questions across long sales cycles, and enquiries are slow to route to the right rep or region.
A manufacturing persona answers spec and availability questions from an indexed knowledge base of datasheets, captures B2B leads through Smart Forms, and routes by product line or region via webhook.
Real differences your team will feel from day one — not theoretical benchmarks.
| Area | Before NIVA | With NIVA |
|---|---|---|
| Spec questions | Engineer time | Self-served |
| Lead routing | Slow, manual | Automated |
| B2B capture | Structured | |
| Response speed | Days | Instant |
This is a public-facing deployment that engages prospects and customers directly on your website or app. It is designed to capture demand that would otherwise be lost outside business hours, to deflect the repetitive questions that consume your manufacturing team, and to turn anonymous traffic into structured, followed-up leads.
In practical terms, the shift looks like this: on spec questions, you move from engineer time to self-served; on lead routing, you move from slow, manual to automated; on b2b capture, you move from email to structured; on response speed, you move from days to instant. Each of these is a direct consequence of moving the interaction from a manual, human-gated channel to an always-available conversational one that still escalates to a person when the situation genuinely needs it.
Implementation reality: the conversational layer, routing, data capture, and system handoff are all within NIVA's documented no-code capabilities. Where this use case reads or writes live data, it assumes the relevant API or webhook endpoint exists on your side; that integration is the one piece worth scoping before launch. Start with the knowledge base and flow, then layer in live API calls once the core experience is proven.
No developers. No long setup. NIVA gives you every engine shown on this page — persona routing, flow automation, smart forms, and webhooks — as a ready-to-configure platform.